Tuesday, April 10, 2007

Our 15th year in business

This gardening season marks the anniversary of Joy Creek's fifteenth year in business. This is a perfect time for us to look back and reflect on where we started and to see if our original vision of the nursery remains vital.

We have gone through those years often as if we were on a roller-coaster (and only very rarely as if we were stranded in a stagnant lagoon). Everyone at the nursery has had to learn new roles as we have evolved from being a small mail-order nursery to adding a second department, our retail site, and then adding a third department, landscape design and installation services.

This evolution has come about mostly from listening to what our customers have requested. For example, we would never have started our retail store if local mail-order customers had not continued to drive out to shop in our growing areas. And we would never have started our design and installation services if customers had not asked us to design and create gardens for them.

Upon reflection, we think we can say that our vision of a green and growing world remains unchanged in many ways. For instance, one component of that vision was educating home gardeners. That commitment is evidenced in the ever-changing and expanding class list, as well as in all of the lectures and symposia we participate in throughout the United States. Another component of our vision was our desire to make interesting plants available to our customers. We hope that that commitment is obvious from the plant listing in our printed catalogue and on the Joy Creek website.

© 2007 Joy Creek Nursery
Photo: Joy Creek Photo Archive © all rights reserved

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